Free shipping over $30

Your cart

Your cart is empty

Iconic Grooming is Here!

Fragrance-Free & Fragranced Options for Every Pup

FRAGRANCE FREE RANGE

GENTLE CARE WITH NO ADDED FRAGRANCE

Ideal for pets with sensitive skin.

Fragrance-free essentials are designed to cleanse, nourish, and protect without any harsh additives.

Pamper your pets with products that offer a clean, healthy finish.

Shine On

NATURAL SCENTS

Eliminate odors and detangle fur

DOG & PUP SHAMPOO

Our range of shampoos offers six options for a clean, soft, and healthy coat. Choose from five beautifully scented varieties or opt for the fragrance-free version for sensitive pets. These shampoos are gentle enough for regular use and leave fur soft, shiny, and easy to manage.

Hear It Directly From Our Customers

Mel Ariel
Verified review

This shampoo smells incredible, and my dog's coat has never looked shinier! After just one wash, I noticed how soft and smooth her fur became. Sweet Pea & Vanilla is officially my favorite pet grooming scent!

ANGIE ROMAN
Verified review

I have a super active dog who loves to roll around outside, so having this spray is a lifesaver. The bergamot scent is fresh but not overpowering, and it really keeps the odor under control between baths. It’s like a little spritz of luxury for him, and I appreciate that it’s earth-friendly. Definitely a must-have and easy to carry around too!

Ayechia Gonzalez
Verified review

This paw cream is perfect for my pup’s rough paws, especially during colder weather. I use it once a week, and his paws are so much softer and less dry. The cream absorbs quickly, so there’s no messy residue left behind. I feel good knowing it’s vegan and made in the USA—definitely worth the purchase!

Darlene K
Verified review

My dog’s coat is on the dry side, and this pre-blowout treatment has made a noticeable difference. I love that it’s fragrance-free and doesn’t cause any irritation. It makes brushing easier, and his coat feels softer afterward. A great addition to our routine for sure!

Caitlin M.
Verified review

This serum is a game-changer! My dog has thick fur that can sometimes look dull, but this serum adds the perfect amount of shine without any greasy residue. I also appreciate that it's fragrance-free, so it's gentle on her sensitive skin. Her coat feels incredibly soft, and it’s now part of our regular grooming routine.